Recalibrating an iconic, Danish jewellery brand,
for the modern masses
for the modern masses
Pandora challenged us to redefine its brand equity and articulate its brand positioning, expressing them in new ways that would strengthen their social currency with Millennial and GenZ consumers.
Brand Identity
Leveraging their current logo, icon and typography in iconic ways, recalibrating the proportions of pink, white and black in their brand palette and restyling their people and product imagery, we modernised Pandora's approach to aesthetics.
Our success in codifying the key elements of their visual identity system has helped Pandora tell relevant product stories that connect, both rationally and emotionally, with their consumer target.
Our success in codifying the key elements of their visual identity system has helped Pandora tell relevant product stories that connect, both rationally and emotionally, with their consumer target.
ART DIRECTION
Redefining Pandora's approach to capturing its people and its products played an essential role in elevating its brand expression across all touch points.
Bold, iconic crops that are rich in texture and detail celebrate Pandora's expertise in product design and pride in fine craftsmanship, while warm, dynamically captured moments celebrate personality and give a voice to the GenZ and Millennial consumer and all of their loves.
Bold, iconic crops that are rich in texture and detail celebrate Pandora's expertise in product design and pride in fine craftsmanship, while warm, dynamically captured moments celebrate personality and give a voice to the GenZ and Millennial consumer and all of their loves.
Packaging Design
Continuing the recalibration of brand assets into Pandora’s packaging design, we redesigned each pack with modernity and sustainability at the heart.
Team
Agency – Aruliden (a Material Company)
Rinat Aruh – Co-Founder + CEO Aruliden
Gillian Haro – VP Creative Director
Caroline Askew – Creative Director
Kirsten Collins – Senior Brand Designer
Soizic Porhel – Senior Brand + Industrial Designer
Martin Leferve – Senior Industrial Designer
Rita Brito – Senior Account Director
Gillian Haro – VP Creative Director
Caroline Askew – Creative Director
Kirsten Collins – Senior Brand Designer
Soizic Porhel – Senior Brand + Industrial Designer
Martin Leferve – Senior Industrial Designer
Rita Brito – Senior Account Director
Thank you
